Royal Philips has launched a Retiree Rescue Campaign to raise awareness around sudden cardiac arrest, and the need for more individuals to be trained in cardio pulmonary resuscitation (CPR) and the use of automated external defibrillators (AEDs) to increase the chances of survival. \r\n“With the ‘Retiree Rescue’ campaign, we want to debunk the myth that only trained medical professionals can help save lives,” said Winston Phua, head of brand, communications and digital at Philips ASEAN Pacific.
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